Japanese company have its weapon to face slowly recovery. It launches new type vehicles one after another.
GAC Honda sold 177,190 cars at the first half this year, which increases 0.49% over the same period of last year only. However, the figure suddenly increases 31.3% in July. Car dealer advertise some promotion like price cutting, besides, new launched upper medium car Crider is a very important reason as well. Since 26 June Crider come into market, it has 15 thousand orders already. In July, it sold another 10,357, which is less than CR-V only among Honda cars.
Jun Yu, new boss of GAC Honda China, said to the media that GAC Honda has remained its sales according to its plan by now. Crider and Accord 9th generation which will come into market in September will increase sales at the next half year. He is confident will 30-40% sales increase. Besides, GAC Honda has 480 4S shops, and it has 100 second tire shops. With their spread to country- level market, GAC Honda has a bright future waiting for them.
The 9th generation Accord will launch market next month. Accord 8th generation launched market 5 years ago, which was the most important model based on years research of Honda. Besides Honda, Toyota, Nissan, Mazda, Mitsubishi etc. will launch their new cars in the next half year one after another. And successors of GAC Toyota Yaris, FAW Toyota Vios, Toyota Reiz FAW, and FAW Toyota RAV4 will bring stiff competitive in each segment next month. What’s more, China-made Mazda CX-5, ATENZA and JADE Honda will launch market in the coming future. Japanese auto will burst after a long while finally.
Highland has quite good sales in SUV segment which contributes to GAC Honda occupies top 1 sales volume among Japanese auto companies. It achieves 50.6% of its annual goal at the first half year, which is the only one among Japanese auto companies exceed their plans.
Market share of Japanese auto keep warming up. According to CAAM’s research published on 9 Aug, Germany auto takes 21.38% of total passenger auto segment, and Japanese auto takes 17.61%. The figure of Jan to July was 19.6% for Germany auto and 15.14% for Japanese auto.
Since the outbreak of Diaoyu island event, market share of Japanese car drops dramatically from 19% to 7.6% of last October. But it has picked up evidently since March this year.
Japanese auto and Germany auto are about the same strength before 2012 in China. However, market share of Japanese auto drops real fast since Diaoyu island event. Germany auto grab the chance to space sales out of Japanese auto does. At present, Japanese auto has advantage of various brands, but Germany auto win at luxury segment. With the successors come into market and depreciation of Yen, Japanese auto will increase its sales for sure. However, it is still not possible for Japanese auto taking back the occupied market overnight.
