Changan Automobile has officially announced its marketing plan for 2015, Shanghai Securities News reported today. The manufacturer plans to manufacture and sell over 2.9 million vehicles this year, which will bring in approximately 250 billion RMB ($40.63b) in sales revenue.
Changan has also announced sales statistics for the final month of 2014. The manufacturer produced 2.63 million automobiles and sold 2.54 million automobiles last year. The two figures represent year-on-year growth of 24.33 percent and 19.86 percent, respectively. Compared to last year’s figures, this year’s projected production and sales volumes represent year-on-year growth of 10.37 percent and 13.99 percent, respectively.
As CEO Xu Liuping pointed out, Changan Automobile was the most successful domestic own brand manufacturer in 2014, having sold a total of 1.28 million vehicles over the first 11 months of the year. The manufacturer’s growth rate is a full 25 percent points over the market average. Changan has sold over 10 million vehicles since its establishment, with models like the Eado (pictured), CS, Yuexiang and BenBen all performing strongly in their respective segments. “Behind its rapid sales growth is Changan’s outstanding R&D capability.”
Changan has devoted 5 percent of its revenue to strengthening its R&D capability. The manufacturer’s has a extensive R&D network covering Chongqing, Shanghai and Beijing, as well as Turin, Nottingham, Detroit and Yokohama.
