China Imported Car Trade co., LTD has published its <2013 China Imported Automobile Industry Annual Report> and <2014 China Imported Automobile Market Operation Strategy Report>recently. According to report, 2013 imported auto industry appears too high inventory, demand slowing down, price discount enlarging. In 2014, imported auto industry will remain its pressure with macro economy transition. It is expected that the industry will have 7% growth. And supply-demand structures, brand structure, products structure and network organization will face further adjustment.
In 2013, China imported auto market steps into adjustment. As an important part of Chinese auto industry, imported auto of China in 2013 demand slows down, but supply remains increase. Although structure has been improved, its large imported volume still needs discount to digest its inventory.
Influenced by Chinese economy in 2013, imported auto market growth slows down. According to statistics, from Jan to Nov of 2013, imported auto industry sales are 908 thousand, which has increased 9.6%. Compared with 21.7% growth of last year and 18.7% growth of this year, imported auto demand remain slowing down.
Because transnational corporation sales goal is made based on market performance before, it hasexcessive supply in market. According to report, the fourth quarter of 2012 and first quarter of 2013 reduce supply and inventory. But after the period, since the third quarter of this year, industry inventory volume has bounced. Up to Oct this year, industry inventory has reached 3.2 months, which has remained high level.
Discount appears to reach high sales goal of transnational corporation. According to figure of the report, price discount hit record high among Sept to Oct of 2012, which average discount reaches 10.8%. And the figure fall back to 6.5% at the first quarter of this year. But since the second quarter of this year, discount range has enlarged again. It reaches 9.5% in Sept, and mounts to 8% in Oct.
Look far ahead into 2014, imported auto industry will fall back to reasonable growth, which is expected 7% annual growth. Meanwhile, 2014 shall digest 1-2 months inventory because of high level inventory of industry. Imported volume shall fall back as well. Besides, imported auto market supply-demand relationship, brands structure, product structure, and channel structure and manufacturer relationship will face deeply adjustment.
