Fickle consumers is not rare, and especially in terms of buy a vehicle. Most vehicle buyers sought after fashionable look, latest models, advanced technique. But, there are increasingly more people prefer old models about to be replaced by new models, which is known as off-season purchase. They are after the huge price slump compared with on-season prices. As people's automobile consumption concept maturing, pragmatic people like this are becoming more and more in China recently.
For example, you can buy an Audi Q7 35 TFSI aggressive of 2015 model year at a stunning low price of 583,000 yuan. As the new Q7 is listed, in order to clear inventory, this old model’s price has slumped from 828,000 yuan down to 583,000 yuan. One can easily save almost 300,000 yuan for purchase taxes, insurance, mortgage fees and other expenses, starting with this old Q7 in off-season purchase.
Although the appearance of the new Q7 is more stylish, and lightweight design reduces weight up to 300 kg, the old Q7 purchased in off-season is a real bargain despite the improved engine parameters, power and fuel consumption.
As this pragmatic view pervading among Chinese consumers especially this year, Highlander, Murano, Yeti and other models that are about to be replaced have received much order and focus. It is known to all that pushing forward new models means that at the same time older models with be sold at much lower price.
Xiong Li, a general manager believes that in the case of new models already on the market while there are so many consumers specifically wanting the old models, the consumption concept of Chinese auto consumers are becoming more and more mature and rational.
