According to statistic data from CAAM, the auto market has production and sales volume of 25.03m units and 24.95m units respectively this year, increasing 14.3% and 14.1% with the same period of last year respectively. SUVs have outstanding performances, becoming the main forces of the auto market.
In fact, domestic SUV market always keeps a high growth, even in time when the auto market encountered substantial declines. In 2016, SUV market’s growth is especially astonishing. Statistic data shows that domestic SUV models have a production and sales volume of 1.05m units and 1.02m units respectively this November, growing 20.97% and 13.96% respectively with the last month. The rate is greatly higher than the average growth rate of passenger vehicle market.
All auto companies are trying their efforts to launch SUV models. A total of 170 SUV models are launched in the previous ten months of 2016, with total sales of 7m units. It is gratifying that self-independent brands have astonishing performances in the market, and SUV models are their main competitive products. Luxury SUV, joint-venture SUV and self-independent SUV have all welcomed significant advances. The great improvements of technologies, quality and configuration of self-independent brands are one important factor in promoting the SUV market, and even the whole auto market.
It’s also predicted by experts that more consumers will choose self-independent SUV products in the future. With the upgrading SUV consumption level in first-and-second-tier cities and increasing consumption demand in other cities, SUV market with model price less than RMB 150,000 will also be occupied by self-independent brands.
