Deruibao Tire is shown together with Double Star tire on The 6th China(Guangrao) International Rubber Tire & Auto Accessory Exhibition on May 15, according to report from Tireworld.
It is said that sales managers and product managers from Double Star have working in Deruibao Tire to help the latter back into track.
Double Star uses “Deruibao” Brand for free
In an open announcement, Double Star Tire is cooperating with Deruibao Tire. Actually, Double Star Tire is renting production equipments, brands and others in Deruibao Tire for free, according to Ma Qiang, general manager of domestic sales in Double Star Tire.
Ma said “Double Star” brand has been hanged on Deruibao Tire’s factory.
Double Star Tire could only use part of Deruibao’s product lines now, but in the future, Double Star Tire will own all Deruibao’s production capacity, Ma said.
Guangrao gov mediates Deruibao construction
With Guangrao government’s mediation, Double Star Tire has sent sales people and workers to work in Deruibao factory. Some people are moving to Deruibao with the whole family, Ma said.
For now, Deruibao tire adopts Double star tire’s production standards and sales policy of “one brand, one place”, which means “Deruibao” brand preserved.
It is said that negotiation with Deruibao Tire has been kept for nearly half year, Double Star Tire seems the only bidder until now.
