The volume and value of tire exports from Shandong province met their “Waterloo” in 2015.
In 2015, Shandong exported 190 million tires, down 7.8% from 2014; the export value was 45.5 billion yuan, down 16.3%; and the average price was 236.6 yuan/tire, down 9.3%.
Mixed domestic and foreign factors, including sluggish global tire demand, trade protectionism, and lower profitability of domestic tire manufacturers, resulted in such outcomes.
The total gloom also affected the province’s top 10 tire companies.
In 2015, the 10 tire producers exported 74.15 million tires, valued at 20.95 billion yuan, down 9.4% and 18%, respectively.
The figures were 1.6 percentage points and 1.7 percentage points higher than the volume and value of Shandong’s tire exports in the same period.
Among the 10 companies, seven confronted declines in both export volume and value, and the top three were among the seven.
The top one Triangle Tyre’s export volume and value dropped 22.5% and 31.4%, respectively.
Shandong Linglong Tire’s export volume and value decreased 22.5% and 31.4%, respectively, making it the largest sufferer by export decline among the 10 companies.
Sailun Jinyu Group’s export volume and value dropped 17.1% and 22.6%, respectively.
Nevertheless, as a major tire producer and exporter, Shandong’s tire exporters are still competitive.
There were nearly 800 tire exporters in Shandong province last year, their overall export volume and value accounted for 43.3% and 53% of China’s total. Shandong’s top 10 tire exporters were among China’s top 100 tire exporters.
Triangle Tyre ranked the first by export value in Shandong province and the 14th in China.
Linglong ranked the second in Shandong and the 15th in China.
Haohua Tire’s export value bucked the trend and grew 60.6% on year, ranking the 4th in Shandong and the 36th in China.
