With China now the largest car and tyre producing marketing on earth, and with five Chinese tyre makers in the global top 20 its importance in the global landscape cannot be (and generally isn’t) ignored.
In addition to scale, the largest Chinese manufacturers are increasingly investing in up-ing the standards of products they products, with their eyes on the global OE prize.
The fact that import tariffs and labelling laws are coming and going in the midst of this means things are far from simple. With this in mind, Tyre & Accessories looks forward to attending this year’s Reifen China exhibition in Shanghai – not only for what goes on show days inside the hall, but for what the connections we make inside the trade fair tell us about what is going on in the rest of the market.
Read more information, please check Tyrepress.com.
