Under special environment, such as a mine, issues such as a blowout usually beset traditional inflated tires; while solid tires are appropriate to be used in mines and airports.
Over the past few years, people started to know the advantages of solid tires. Therefore, solid tire producer Zhangchi Rubber Co., Ltd.’s market in north China expanded gradually.
The heavy-load tires used by luggage carriers in Beijing airport are solid tires produced by the company.
The markets of solid tires are mainly in south China and Southeast Asia.
Tire export stands at 65%-70% of Zhangchi Rubber’s total output, signing that comparing with the domestic market, overseas markets favor solid tires more.
Zhang Xiaobing, general manager of Zhangchi Rubber, attributed the situation to fierce price competition in China.
Major elements impacting the development of solid tires include rubber price, fire control, and environmental protection requests.
He said the company is equipped with perfect fire control and environmental protection facilities.
As low-price products are abundant in domestic market, it is difficult for enterprises with high costs to make profit here.
Zhang hopes the government will create a better business environment to help the enterprises complying with legal regulations live easier.
The primary strategy of Zhangchi Rubber is to increase brand visibility.
The price of a solid tire of well-known brand is at 7,000 yuan/unit in China, while the price of Zhangchi’s is at around 2,000 yuan/unit.
Zhang insisted that brand strategy is crucial.
But Zhangchi Rubber confronted difficulties in improving brand visibility.
Zhang said there is a long way to go for solid tires to develop in domestic market, but as long as the company complies with the requests on fire control and environmental protection, and controls the quality, all the problems will be solved sooner or later.
