American brand SUV sales are on the rise, with China Passenger Car Association statistics showing that their share of the Chinese SUV market are close to 10 percent now. This growth has been due in large part to the successful performances of the Changan Ford and Shanghai GM joint ventures.
This growth has been due in large part to the successful performances of the Changan Ford and Shanghai GM joint ventures. Shanghai GM, for example, benefited greatly from the sales of key models such as the Chevrolet Trax and Buick Enclave. In 2014, the joint venture’s sales volume totaled 1.72 million units. Changan Ford’s sales for the year, meanwhile, were a respectable 806,000 units.
A total of 398,900 American SUVs were sold in 2014, up 40.41 percent from the previous year. American branded vehicles shares in the Chinese SUV market rose 0.37 percent from 2013 to 2014.
Shanghai GM is among one of the many manufacturers which has a number of new SUVs on the horizon. The turbocharged 1.5 L version of the Buick Enclave is on the horizon for launch early this year, which will allow Shanghai GM to compete in the compact SUV market.
Likewise, Changan Ford also has plans to release the Ford Edge SUV (pictured) in China this May, with prices ranging between 258,800 RMB and 436,800 RMB ($42,270-$71,342). The Edge, which is based on the Mondeo platform, will allow Changan Ford to target a brand new audience.
