The current vehicle price cutting war beginning in April of this year has profoundly affected the pricing strategy for the new vehicles. New price system and strategy may happen in advance thanks to the push of the price reduction war.
Pressured under the official price reduction, the price setting of new vehicles around the Chengdu Auto Show undergoes an obvious change to lower level. At the relatively lowest price, these new vehicles are put forward to the market skipping the step of gradual price reduction.
Hyundai listed new Tucson recently with a promotional selling point of "1.6T at less than 170,000 yuan". The average price of the new model is 159,900 to 239900 yuan, which not only substantially lowered the general price range of middle-sized SUV built by the joint-ventures, especially for joint venture's the T-powered SUV models.
Current entry Japanese SUV models at the same level are priced at around 180,000 yuan, without turbo engine allocated. For example, the average price of Tiger 1.5T and Kuga 1.4T reached up to more than 190,000 yuan. With the new pricing strategy, Tucson is going to make a relatively large swing space in the SUV at the same level of competition in the market.
SAIC Roewe’s official price is 75,900 to 129,900 yuan, equipped with a 1.4T engine. New models with a 7-speed dual-clutch lowered price to below 100,000 yuan. Flagship model of 2.0T dual-clutch is also priced at only 129,900 yuan.
Mercedes-Benz GLE sport SUV officially listed at a price interval of 868,000 to 1,058,000 million yuan. And a day later, BMW launched 2.0T X6 model, which will be sold at a low price of 838,000 yuan. Price wars in the luxury SUV market is comparable to other market segments.
