China Manufacturers Alliance has added two new sales managers for its Double Coin brand. Brian Riddel will serve as regional sales manager for Canada and Juan Gonzales will be regional sales manger for Mexico.
“We are thrilled to have Brian and Juan join our team,” said Aaron Murphy, vice-president of CMA. “With their long history of proven success in sales, marketing and business development, we are confident they will help strengthen the CMA brand of products in North America.”
Riddel has more than 20 years in the tire industry working with Michelin Bridgestone and Yokohama. He will be in charge of sales in Canada and responsible for the marketing strategy for the country, CMA said.
Gonzales has been in the tire industry since 1996. He previously worked for Mexican-based tire distributor Todo Neumáticos y Más (TNM). Gonzales will be responsible for developing brands with new and existing dealer partners, CMA said.
