Sailun Jinyu (Europe) MD Martin West takes helm as global managing directorMaxam has announced its strategic intent to grow global sales and market shares following completion of an intensive review of its operations. One result of this review has been the move of the operational support team from Luxembourg to Birmingham, where it will link up with the Sailun Jinyu European team, and stand in very close proximity to the nearby Sailun European Research and Development facility.
The initiatives that will supplement Maxam’s growth will be: the expansion of its OTR manufacturing platform, doubling production capacity; embarking upon an extensive programme of new product releases in the segments in which it operates (industrial, OTR, construction and agricultural); following the introduction of the 85 Series Agrixtra tractor, Maxam is planning to introduce 70 and 65 Series, trailer and implement flotation agricultural ranges in 2016, extending its agricultural business; and the development of an enhanced range of Industrial Port tyres is imminent.
In support of these strategic initiatives, Maxam will expand its field sales team and recruiting qualified personnel to cover the growth markets of Africa, Latin America and Central Asia.Maxam now linked to Sailun Jinyu in UKWhile retaining his overall managerial responsibilities for Sailun Jinyu (Europe), Martin West will immediately become the global managing director for Maxam – supported by operations manager, Federico Fiorini and the existing Maxam sales and marketing team. The European Maxam engineering team is also to remain – the company anticipates this team will grow, in line with the overall corporate growth strategy.
New Maxam global MD Martin West commented: “As production capacity doubles, we have a fantastic opportunity to develop and grow sales and market share for Maxam – by raising the brand profile, further developing key distributor partnerships and by streamlining and improving the efficiency and service levels offered by the operational support teams. We are committed to improving and enhancing all aspects of the Maxam customer experience.”
West added: “I appreciate there is a lot of pride in being associated with Maxam brand – we will continue to deliver, grow and support our existing customers as well as developing exciting new prospects and markets for Maxam – excellent products to all, complimented by Maxam’s highly respected and comprehensive marketing and operational back-up and after-sales service.”
