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Chinese Firm Breaks into High-end Transport Market in Europe

Hangzhou Zhongce Rubber Group has reached strategic cooperation agreement with one of the largest transport company in Europe, DSV.

The 4,000 trailers purchased by DSV for 2017 are all installed with ZhongceRubber’s West Lake all-steel tires.

Established in 1976, DSV is an international transport and logistics corporation listed in Danmark.

West Lake will offer tire sales and aftermarket services to more than 25,000 trucks in northern Europe via dozens of service stations covering the four countries in northern Europe.

According to Zhongce Rubber, the cooperation is of significant importance for it and is a crucial step for it in entering the high-end transport market in Europe.

Besides DSV, Zhongce Rubber also provides West Lake tires to dozens of small- and medium-sized transport companies in Europe.

Over the past few years, Zhongce Rubber has accelerated its pace in entering the high-end markets overseas. In Oct. Zhongce Rubber inked a cooperation agreement with Germany-based trailer company Schmitz Cargobull for providing tires for the later.

Tireworld