During this year’s Spring Festival, more consumers bought tires online, and Double Star showed excellent performance in terms of online sales.
According to statistics released by Tmall.com, the transaction index of Double Star’s flagship store on the B2C e-commerce website ranked the first position among all tire brands and the second position among all brands.
Double Start’s online sales on Tmall.com surged 966.56% year on year during the Spring Festival, making it a leading domestic tire company in the O2O sector.
Over the past few years, Double Star seized the opportunity of rapid development of the Internet in China, established “service 4.0” ecosystem and “industry 4.0”ecosystem, and created a unique ecosystem of internet of things in the tire industry.
On November 11, 2015, the Chinese version of “cyber Monday”, the sales volume of Double Star’s flagship store on Tmall.com saw the highest year-on-year increase among all brands.
Double Star has opened its online flagship stores in a number of renowned B2C e-commerce platforms, including Tmall.com, Gome.com.cn, Suning.com, and JD.com.
Double Star integrated online and offline resources and rolled out special services during this year’s Spring Festival, made it more convenient for consumers to use their tire products, which was highly praised.
