Cooper Tires and Tuhu.cn signed a strategic cooperation agreement on Jul. 7.
The two sides will launch comprehensive strategic cooperation in e-commerce B2C, to provide consumers with better tires and services.
Tuhu.cn has been authorized by Cooper Tires as the only online distributor of the latter's latest energy-conservative high-tech tire model ECO C1.
ZEON ECO C1 is a standardized energy-conservative tire rolled out by Cooper Tires in 2015, both its rolling resistance and wetland adhesion meet Class B of EU tire labeling regulation.
The model adopts high-tech rubber formula and is fuel-saving, environmentally friendly, wet and skid resistant, and wear resistant, and the fuel consumption has been reduced considerably.
Environmental protection oil and NMR controlling technology adopted by the tire model effectively reduced the emission of noxious substance by the tire to the minimum.
ZEON ECO C1 was developed and designed by Cooper Tires Asia-Pacific Technology Center in Kunshan, Jiangsu province, and won a number of awards since the debut.
Cooper Tires and Tuhu.cn launched a cross-country race in Taicang, Jiangsu province and made a live broadcast.
The outdoor live attracted nearly 20,000 netizens watching online and more than 400,000 netizens "liked" the live.
Entering into the Chinese market for a decade, Cooper Tires won consumers with outstanding products and services and perfect distributing channels. It also keeps on innovating following the market trends and work hard to reach win-win with partners.
Tuhu.cn is currently China's largest car maintenance automotive aftermarket B2C e-commerce platform and has established cooperation relationships with 12,000 service outlets.
