TBC Corp. is adding two light truck tire lines to its Sailun-brand portfolio, the Sailun Terramax A/T 4S and Trail Guide All Terrain lines, which will be available starting in October for the U.S. market.
Both lines feature the three-peak-mountain snowflake certification for performance in winter driving conditions.
The Terramax A/T 4S and Trail Guide Terrain provide value-seeking consumers with a high-quality, year-round performance product designed to deliver on- and off-road traction for SUVs, pickups and vans, TBC said.
Both tires offer 26 popular metric and LT SKUs covering 16-, 17-, 18- and 20-inch rim diameter sizes; aggressive all-terrain tread design; increased siping, multi-step lugs and low temperature responsive compound to improve comfort without sacrificing traction; and a 50,000-mile treadwear warranty.
For dealers, the lines offer an opportunity to drive sales in the popular all-terrain segment with high-value products featuring premium performance attributes traditionally found only in higher-priced major brand products, TBC said.
“The Terramax A/T 4S continues our expansion of the TBC-exclusive Sailun passenger and light truck program with a great looking and hard-working product that delivers top-tier, year-round performance capability combined with an economical price point that can drive bottom-line results,” said Jon Vance, vice president of product marketing for TBC Brands.
“And with the Trail Guide All Terrain, this outstanding value proposition will also be available to dealers outside of the Sailun dealer network.”
The tires are produced at Qingdao Sailun Tire Co. Ltd.’s plants in Qingdao, China, and Tay Ninh Province, Vietnam.
