On the night of 26 September 2017, the Chinese Volleyball League’s award ceremony of this season and the grand launching ceremony of the new season was held in Beijing. Lang Ping, the Chinese women volleyball team’s head coach, and “many famous volleyball stars” made an appearance at the ceremony.
As the official partner and sponsor of Chinese Volleyball League of 2017-2018 season, Linglong Tire was also represented. In the new season, a series of Linglong Tire’s elements will be shown on Chinese Volleyball League’ s court.
When talking about the cooperation with Chinese Volleyball League in the interview, the representative of Linglong pointed that the spirit of Chinese volleyball had something in common with that of Linglong Tire. It was well known that Linglong sponsored the Chinese volleyball team from 2011 to 2013, which was said to have been a great success in Chinese sports marketing. There was no doubt that it was be a win-win cooperation between the league and the company.
The cooperation will promote the reform and innovation of Chinese Volleyball League. Besides, Linglong Tire will appear on the court with the brand image well received by consumers.
