Goodyear and JD.com inked a strategic cooperation partnership agreement on Dec. 1.
Goodyear is to establish a specific supply channel to provide exclusive tire products for JD.com online.
On special days, such as June 18, Nov. 11 and Dec. 12, as well as at brand promoting activities, JD.com will enhance the promotion of Goodyear tires.
As a reward, Goodyear agrees to open physical service outlets to serve JD.com consumers.
Online shopping plus offline maintenance is the key model of their cooperation.
