Alliance Tire Americas Inc. (ATA) is renewing its commitment to the Aeolus truck tire brand this week at the Mid-America Trucking Show (MATS) with a "Ride Like the Wind" sweepstakes that will award one lucky winner with a 2016 Indian Scout motorcycle.
John Hull, national truck tire sales manager for Alliance, noted that the recent reversal of the U.S. government's antidumping case against Chinese truck tires should provide Alliance with a "steady supply of Aeolus' excellent-quality, competitively priced truck tires for every segment of the U.S. trucking industry…."
Alliance Tire is the exclusive U.S. distributor of Aeolus truck/bus and OTR tires. Prior to the International Trade Commission's decision in mid-February to not impose import duties on truck tires from China, importers of those products were looking at combined dumping and countervailing duties of up to 85 percent.Alliance will leverage the Ride Like the Wind sweepstakes at trade shows and other events, from customer appreciation events to NTPA tractor pulls, Mr. Hull said, where ATA will have the sweepstake motorcycle on display in the Alliance Marketing trailer.
"A hot bike is always a great conversation starter and we meet all kinds of customers on the road with our trailer," he said.
The sweepstakes title is a bit of a tongue-in-cheek take on Aeolus' name: in Greek mythology, Aeolus is the ruler of winds.
Those interested can enter the sweepstakes online at sweeps.aeolustireusa.com. Entries are limited to one per person, per email address and household. No purchase is necessary to enter.The contest winner will be drawn in September. Runners-up will win iPads and Yeti coolers, Alliance said.
The Indian Scout is powered by a 69-cubic-inch, 100-hp liquid-cooled V-twin engine, with electronic fuel injection.
At MATS, Alliance is featuring three Smartway-verified Aeolus truck tires — the HN308+ premium closed-shoulder drive tire, ASL67 premium steer and HN808 premium line haul trailer tire — as well as a selection of the recently launched Constellation-brand truck tire.
ATA is the U.S. sales/marketing arm of Alliance Tire Group (ATG), a wholly owned subsidiary of Yokohama Rubber Co. Ltd. Alliance competes primarily in the off-the-road and farm/forestry segments with its Alliance, Galaxy and Primex brands.
