Wanli Tire left a strong footprint at Shanghai Auto Show by unveiling “FLIGHT” tire and “Wanli F Plan” on Wednesday.
The “F” represents “Future, Flagship and Full”, which is an explanation of Wanli’s global strategy.
(Li Xiaoyun, GM of Wanli Tire)
“Future” means the plan is a long-term one. “Flagship” means Wanli aims to produce world-class tires. “Full” shows Wanli’s ambition to make a difference on international racing fields, and a goal to cover researching, producing and marketing though the races.
The “FLIGHT” tire is made for races. The unique tread pattern and the three-layer design can guarantee the cars with an excellent performance in any racing period.
(Wanli Concept tire "Flight")
Wanli made the debut in D1GP in 2016, and closed the season with a champion. The company plans to participate in D1GP, D1 China and FORMULA DRIFT in the United States.
In China, Wanli Institute of Rubber and Tires and Wanli Hefei intelligent tire factory can provide driving force for the company’s future development. In 2016, Wanli sold more than 14,060,000 tires, up 12.49 percent from 2015.
China’s tire market competition intensified last year because of the elimination of outdated industrial capacity and the rising price of raw materials. Wanli’s frequent moves on international stage may implicate an export-oriented strategy of the company.
Wanli aims to catch up with the world’s top-level tire brands in terms of R&D, quality and marketing through “F Plan”.
