Linglong Tire Co., Ltd. held the interim marketing conference in Zhaoyuan, Shandong province, on July 6-8.
In spite of rising raw material prices, sluggish auto demand and excess capacity, Linglong Tire’s sales of passenger car tires and truck and bus tires both kept sound growth in the first half of this year.
The company attributed the achievement to its strict standards, high quarter, and brand visibility.
On the other hand, the distributors worked together with the producer to expand market channels.
In the first six months, Linglong Tire established nearly 600 new brand flagship shops, boosting the total up to over 2,600, providing strong support to the sales.
The tire industrial reshuffle accelerated this year, and the company’s competitive advantage has been shown in scale, capital, marketing, and market.
Wang Feng, board chairman of Linglong Tire, said they will further enhance innovative services to boost sales and to strengthen market competitiveness in the second half.
