Shandong Linglong Tire Co., Ltd. announced Sept. 8 that Beijing Tiancheng Dikun Culture and Sports Development Co., Ltd. has finished industrial and commercial registration.
Tiancheng Dikun is the tire manufacturer’s wholly-owned subsidiary. Wang Feng is the legal representative and the registered capital is 5 million yuan.
The major operation scope of the new firm ranges from organizing cultural and art communication activities, corporate imagine design, sports game planning, to sports good sale.
Linglong Tire disclosed before that it planned to invest in the sports culture industry to realize diversified development and to further enhance the visibility and reputation of Linglong brand.
Over the past few years, the tire producers made increasingly large investment in the sports industry.
It said in Aug. to establish a wholly-owned basketball club in Yantai, Shandong province.
