Chinese tire maker Zhongce Rubber Group Co. Ltd. (ZC Rubber) now has a big presence in the Big Apple — and a few other famous spots around the world.
The world's 10th-largest tire maker recently unveiled billboards advertising its Arisun and Westlake tire brands in New York's Times Square as well as famous locations in Australia, Thailand and Germany.
The billboard in New York is a sprawling 15,000-sq.-ft. LED display up the side of the 25-story American Eagle store in Times Square.The company rolled out a simultaneous billboard launch at the Melbourne Galleria in Melbourne, Australia, the Palladium Square in Bangkok and the Potsdamer Platz in Berlin."We see it as a perfect opportunity to increase our global brand image and market value," ZC Rubber said.
"This campaign will generate millions of brand impressions worldwide and associates Westlake, Arisun and Goodride with some of the most well-known, established tire brands in the world."
ZC Rubber ranked among the top 10 global tire companies on Tire Business' Top 75 list in 2020 for the ninth straight year with 2019 tire sales of $3.59 million.
Its sales growth continued in 2020 despite the pandemic, the company said.
"As safety and value continue to be the core of our success, we are committed to increasing R&D investment and customer support to meet higher market demand," the company said.
"We cherish our relationship with our partners and dealers and hope to help them expand their market share through more diversified strategies for the coming year."
The Hangzhou, China-based company is represented in North America by Walnut, Calif.-based ZC Rubber America, which has warehouse distribution locations in California, Illinois, Florida, North Carolina and Tennessee.
