Indian-grown tyremaker JY Tyres on Monday announced its foray into the United States markets. The company set up a new entity - Western Tires INC – based at Houston, Texas, thereby, embarking upon an aggressive plan to take the global business to the next level, JK Tyre said in a release.
Commenting on JK Tyre’s journey in the global markets, Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries Ltd. said, “The United States has been an important export market for us. The fact that we are now setting-up our operations here goes to show the significance of this country in our larger global expansion plans. Our products have been appreciated for superior quality, technological advancements and robustness across the world, and we have received a similar response from our customers in the United States."
JK Tyre has been exporting to the United States for over past two decades through a network of local partners and with the acquisition of JK Tornel and enhancement of capacity at JK Tyre India, there has been a steady growth in the global markets including US.
With the formation of the Western Tires INC, the Company now has its own marketing arm for the U.S. that will focus on sales, service and network expansion, the company said. To ensure a robust delivery model, the after-sales service will be backed by a team of technical experts from India and Mexico, it added.
