CEAT will invest Rs 20 crore for expanding its exclusive sales and services outlet -- Shoppe -- in Tier-II, III cities as the tyre maker sees "very good" demand from the cities having a population of three lakh and below, according to a senior company executive.
The company had set up Shoppe as a one-stop facility for all tyre-related requirements to service customers in cities having more than a 5 lakh population. Last month, the company announced that over 200 outlets will now act as a full-fledged customer service centre.
Currently, the tyre maker has around 325 sales and service facilities pan-India, including Shoppe.
